Please select a collection in Theme Setting to display the products (Sidebar -> Featured Products Sidebar)
Custom CMS Block
Custom CMS block displayed at the left sidebar on the Catalog Page. Put your own content here: text, html, images, media... whatever you like.
There are many similar sample content placeholders across the store. All editable from admin panel.
"We're so sure that you will love our products here at Lowanna Australia that we offer a 100% satisfaction guarantee. If you have a problem with your order, send us an email over to firstname.lastname@example.org and we'll do OUR GUARANTEED VERY BEST to make things right for you."